Ninety seconds · no price · no sales call

Seven out of ten incidents start with a person, not a machine. Tell us which of the seven has happened at your site – thirty seconds – and see your score, look inside the Situation Room for your industry, and if we pick yours this month, we build a twin of your plant, free, and you own it.

About 70% of incidents trace to a human or organisational cause, not equipment.

HFACS analysis of oil & gas accidents · IOGP Safety Performance Indicators 2024

Scan to Experience

Opens a sample AR Experience
works on any Smartphone

1 · You2 · The seven3 · Your score4 · Your world5 · Next

First, who are we talking to?

A work email lets us send your result and the clinic invitation. That's all we send.
WHYStrangers should see a real problem, not "we'd like a meeting." This is one minute of your time for something you can actually use. WHATFive fields. Then seven sentences. Then your result. HOWWork email → tick what has happened → see your score and your world → choose what happens next, or nothing.
That looks like a personal address. You can continue — but the clinic invitation and result go to whatever you enter here.
We'll send your result and Thursday clinic times. Nothing else. No newsletter you didn't ask for.

Which of these has happened at your site in the last two years?

Tick as many as apply. These are the sentences investigators write, again and again.
WHYRecognition is honest. Opinion drifts. We ask what has happened, not what you think matters. WHATSeven sentences from real incident reports. Each one has something that answers it. HOWTick what you recognise. Then pick the one you'd fix first — that becomes your number one.

Your score

This is what you told us, reflected back — ranked, with what answers each one.
WHYA number you can forward is worth more than a brochure. This is yours. WHATHow many of the seven you recognised, which you'd fix first, and the product that closes each. HOWWe email this to you as a one-page card. Send it to whoever owns the budget.
0
OF SEVEN

Inside the Situation Room

The scenarios people rehearse before they become their bad day.
WHYEvery operator investigates. Almost none can show the lesson changed how the next crew was trained. The Situation Room is where the bad day is rehearsed on a twin of your own facility, before it happens. WHATAn overview of the scenario library for your industry, filtered to your number-one problem. Real incidents, real sources. HOWThree case cards below. The full scenarios — playable, branching on the wrong call, logging every decision — need a licence. The overview is real; we just don't give away the drill-down.
Open the live Situation Room ↗ — opens the working software, not a video

Two doors. Either, both, or neither.

You already have your score and your world. These are optional.
WHYSome people want to watch first. Some want it built. Both are fine, and there's no price on this page. WHATLeft: a seat at Thursday's twenty-minute clinic, where one real case is always demonstrated live. Right: apply to have yours built — twelve a month, you own the result. HOWLeft needs one sentence. Right needs the actual procedure. Higher ask, bigger prize.
Every Thursday · 20 minutes

Sit in the clinic

Every clinic we pick one incoming case and demonstrate it live, end to end. Yours might be the one. If not, you still watch a real one — and you get the replay.

✓ You're on Thursday's list. Calendar invite goes to your work email.
Twelve a month · discretionary

Apply — we may build yours this month

Send us one real procedure and photos or a P&ID of the equipment it runs on. Twelve a month, we build it and you own the result. Later there are licences; the build is ours to give.

Click to attach — or describe it below
✓ Application in. We choose this month's twelve on the last Friday and email everyone either way.
Data handling: this page automatically syncs your assessment with RADAR CRM and tags your first problem for campaign follow-up (1–7). You can also download your record copy at any time.

Done. Your card is on its way.

Thank you. Nothing else happens unless you asked for it.